# About Khadija Zaman · AI Search Manager, Karachi > Khadija Zaman is AI Search Manager at Wellows, a Disrupt.com company, based in Karachi. In search since 2018, in-house at Wellows since 2024. Career, tools built, credentials and stack. Source: https://khadijazaman.com/about/ [Home](/) / About # Khadija Zaman, AI Search Manager Khadija Zaman is AI Search Manager at Wellows, a Disrupt.com company, based in Karachi, Pakistan. She has worked in search since 2018, in agency and in-house roles, and since 2024 has owned the SEO, content and AI-search (GEO/AEO) programs at Wellows. She builds SEO tooling grounded in Google patent research, used by 1,647 practitioners. As AI Search Manager at Wellows I own SEO, content strategy, AI-search visibility and the automation underneath them, end to end. I joined as Marketing Manager; the title changed as the work did. The goal is one thing: making brands visible wherever people search, from Google results to the answers ChatGPT, Gemini, and Perplexity now hand back directly. Search Console impressions went from 680K to 3.78M, the last three months against the previous three, and over eight months LLM referral sessions went from a 176-a-month baseline to roughly 9× (GA4); [the case study](/work/wellows-ai-visibility/) shows the working. For a separate, confidential client, LLM referral traffic grew 22× over 12 months (GA4). I also build the tools that fill gaps in the space: three public instruments at Wellows grounded in Google patent research, used by 1,647 practitioners across UK, US, and EU markets, acquired entirely through organic search. The engines and surrounding tooling are open source on [GitHub](https://github.com/KhadijaZaman); the full list is on the [tools page](/tools/#open-source). Beyond in-house work, I write as a bylined contributor at [AllAboutAI.com](https://www.allaboutai.com/author/khadija-zaman/), publishing SEO and AI-search articles that reach a large, AI-focused audience — a big share of the search impressions above comes from that authored work. My core specialism is semantic SEO and the emerging discipline of AI search — making brands not just rank in Google, but get cited inside ChatGPT, Gemini, Perplexity, and Google AI Overviews. The scoring models behind that work are public: the [R2A Content Framework](/frameworks/r2a/) and its [BERAP Map](/frameworks/r2a/berap/). I pair that with hands-on automation (Python, BigQuery, n8n, LLM orchestration) so strategy actually ships, repeatably, without a bloated team. I also test my own claims: in 2026 I rebuilt my published cross-engine citation study, ran it against a permutation null, and [revised two headline findings](/research/citation-study-retest/) that did not survive. I hold a Train the Trainer certification from FranklinCovey, which shapes how I brief teams, document systems, and bring technical strategy into executive conversations. SaaS Cybersecurity Affiliate Agency ![Khadija Zaman, AI Search Manager at Wellows](/static/img/khadija-about.webp) Quick answers ## Who is Khadija Zaman? AI Search Manager at Wellows, a B2B SaaS company owned by Disrupt.com, based in Karachi, Pakistan. In search since 2018, in agency and in-house roles; since 2024 she has owned the SEO, content and AI-search (GEO/AEO) programs at Wellows. ## What has she built? Three SEO tools at Wellows grounded in Google patent research, used by 1,647 practitioners with no paid acquisition. [Search Engine Land](https://searchengineland.com/guide/topic-clusters-for-ai-search) uses one of them, the Query Fan-Out Generator, in its guide to topic clusters for AI search. She also published a cross-engine AI citation study and [revised two of its findings](/research/citation-study-retest/) after a permutation-null test. In June 2026 she was a guest on [The Growth Show by PipeRocket Digital](https://www.youtube.com/watch?v=DkiHV0XOpdQ), on making B2B brands citable by AI. ## Where is she based, and is she available? Karachi, Pakistan. Open to full-time and contract in-house roles as an AI search or SEO manager, remote or in Karachi. The [CV](/cv/) is two pages and downloadable; enquiries get a reply within 48 hours. Career ## 8 years in search, since 2018 From agency SEO execution to full in-house ownership of an AI-search program — every role added a layer that the next one built on. The full record, with dates, is on the [CV page](/cv/). April 2024 to Present AI Search Manager (joined as Marketing Manager) Wellows, a Disrupt.com company · B2B SaaS · In-house Full ownership of SEO, content strategy, AI-search visibility and marketing automation. Grew Search Console impressions from 680K to 3.78M (three months against the previous three) and LLM referral sessions 9× in 8 months from a 176/month baseline. Built three SEO tools used by 1,647 practitioners. March 2022 to March 2024 Assistant Manager, SEO & Digital Growth webAffinity · Digital Agency Ran SEO for 15+ client websites, with cumulative 120% growth in organic visibility from technical fixes and content gap analysis. Worked with development and UX teams on WordPress Core Web Vitals, mobile performance and crawl efficiency. September 2020 to February 2022 Content Manager, eBook Department Intersys Ltd. · Publishing Built editorial quality checks and workflows that raised production efficiency by 60% across 50+ publications for UK and US markets. Optimised Amazon KDP metadata and on-page copy for search discovery. May 2018 to September 2020 Associate Manager, Technical SEO Digitonics Labs · Digital Agency Ran technical SEO audits across multi-industry clients and built reporting that cut turnaround time by 45%. Shipped HTML and CSS fixes directly, and worked with engineers on schema, canonicals, redirects and robots directives. Credentials ### Training & Recognition AI Boot Camp, Completed April 2025 NUST · Python, AI Agent Building, Deep Learning, Google Colab Core Specialism Advanced Semantic SEO Framework Koray Tuğberk · GSQI Advanced Training Contributor · AllAboutAI.com [Bylined author](https://www.allaboutai.com/author/khadija-zaman/) · SEO & AI-search articles Train the Trainer Certification FranklinCovey · Multipliers® · School of Leadership Technology ## Built on the right stack. Automated end to end. From technical SEO and crawl analysis to AI agent building and LLM workflow engineering. Every platform earns its place by removing a bottleneck. ### Python for SEO & Data I use Python to build custom SEO scripts, automate data pipelines, and process GSC API data at scale. From bulk SERP analysis to keyword clustering and log-file parsing, Python replaces hours of manual work with auditable, repeatable outputs. PythonGSC APIPandasBeautifulSoupGoogle Colab ### AI Agent Building Trained in AI agent architecture at NUST's AI Boot Camp. I build multi-step LLM agents for content production, SEO research, and automated reporting — connecting OpenAI and Claude APIs to real-world data sources via n8n and Python orchestration. LLM Orchestrationn8n WorkflowsOpenAI APIClaude APIDeep Learning #### SEO Platforms SEMrushAhrefsScreaming FrogGoogle Search ConsoleSitebulb #### Analytics GA4Looker StudioBigQueryGSC APIGoogle Tag Manager #### Automation & AI n8nMakeZapierOpenAI APILLM APIs #### Development WordPressJSON-LD SchemaHTML / CSSCore Web VitalsREST APIs Work With Me ## Let's build something that ranks and gets cited. Hiring an AI search or SEO manager, full-time or contract? I respond within 48 hours with a direct read on your situation. [Start a Conversation →](/contact/) [Read my CV](/cv/) --- Markdown twin of https://khadijazaman.com/about/, generated from the rendered page at build time. Cite the HTML URL. How to cite: https://khadijazaman.com/llms.txt