# Blog · SEO & AI Search Field Notes — Khadija Zaman

> Practical writing on SEO, AI search visibility (GEO/AEO), semantic content strategy, and marketing automation by Khadija Zaman.

Source: https://khadijazaman.com/blog/

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# Field notes on SEO & AI search

Practical breakdowns on ranking in Google, getting cited by ChatGPT, Gemini, and Perplexity, and the automations that make it repeatable.

## What does Khadija Zaman write about?

Khadija Zaman writes field notes on SEO, AI search visibility (GEO and AEO), semantic content strategy and marketing automation, drawn from in-house work at Wellows. 4 posts are published, grouped into three categories: engines, optimization and foundations. Her [frameworks](/frameworks/) and [research](/research/) studies live in their own sections.

## Articles

[All](/blog/) [Optimization](/blog/category/optimization/) [Foundations](/blog/category/foundations/)

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Foundations12 Aug 2026 · 14 min

### Central Entity in SEO: What Google’s “Identifying Topical Entities” Patent Actually Describes

How Google’s Identifying Topical Entities patent application confirms a page’s main topic, and how a central entity anchors a topical map.

Read the post →](/blog/central-entity/)[

Foundations14 Jul 2026 · 5 min

### Topic Cluster Architecture That Actually Scales Organic Traffic

Publishing more rarely fixes a plateau — fragmented architecture does. How to structure pillars, clusters, and internal links so authority concentrates.

Read the post →](/blog/topic-cluster-architecture/)[

Optimization30 Jun 2026 · 5 min

### How to Get Your Brand Cited by ChatGPT, Gemini and Perplexity

Ranking #1 in Google no longer guarantees you appear in an AI answer — the systems judge content differently. A checklist to make pages retrieval-ready.

Read the post →](/blog/get-cited-by-ai-search/)[

Foundations18 Jun 2026 · 5 min

### SEO vs AEO vs GEO: What Each One Actually Means, and How to Sequence Them

SEO, AEO, and GEO are layers, not rivals. A working definition of each, where they genuinely diverge, and the order to build them so the work compounds.

Read the post →](/blog/geo-aeo-vs-seo/)

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