# Khadija Zaman · AI Search Manager (SEO, AEO, GEO)

> Khadija Zaman, AI Search Manager at Wellows, Karachi. Brands found on Google and cited inside ChatGPT, Gemini, Perplexity and AI Overviews. LLM referral sessions 9× in 8 months at Wellows, 22× in 12 months for a confidential client (GA4).

Source: https://khadijazaman.com/

Khadija Zaman is AI Search Manager at Wellows, a Disrupt.com company, based in Karachi, Pakistan.

# Visible in search.  
Cited by AI.  
That's modern SEO.

I'm Khadija Zaman, AI Search Manager at Wellows, with 8 years in search across agency and in-house roles. I get brands found on Google *and* cited inside ChatGPT, Gemini, Perplexity, and AI Overviews, then automate the work so visibility compounds instead of resetting every month.

9×

LLM referral sessions at Wellows, 8 months, from 176/month (GA4)

680K→3.78M

Google impressions, 3 months vs the previous 3

1,647

practitioners using the SEO tools I built

Figures updated 9 Sep 2026 · GA4 and Search Console

Method I ran a permutation null against my own published citation study and revised two headline findings that failed it. [How I tried to break my own study →](/blog/breaking-my-own-study/)

Featured in [Search Engine Land](https://searchengineland.com/guide/topic-clusters-for-ai-search) — its guide to topic clusters for AI search runs on the Query Fan-Out Generator I built at Wellows. The article credits Wellows; [the COO’s post](https://www.linkedin.com/posts/saleemahrar_i-have-always-believed-that-when-you-want-activity-7395425630474907648-Zn_i) on the experiment behind it names me.

Podcast [The Growth Show by PipeRocket Digital](https://www.youtube.com/watch?v=DkiHV0XOpdQ) — “How to Make Your B2B Brand Citable by AI, Not Just Rankable on Google”, 25 June 2026.

[See the Proof →](/work/) [Read my CV](/cv/)

## What does Khadija Zaman do?

Khadija Zaman runs SEO, AEO and GEO as one system at Wellows, so a brand ranks on Google and is cited inside ChatGPT, Gemini, Perplexity and AI Overviews. At Wellows that took LLM referral sessions from 176 a month to roughly nine times that in eight months with no paid spend (GA4, July 2025 to February 2026).

[

9× LLM traffic

LLM referral sessions at Wellows, 8 months, from 176/month, $0 paid (GA4). A separate 22× over 12 months for a confidential client is listed on the work page.

](/work/wellows-ai-visibility/)

[

2 revised

Headline findings I corrected in my own published citation study after a permutation-null test

](/blog/breaking-my-own-study/)

[

Search Engine Land

Its guide to topic clusters for AI search runs on the Query Fan-Out Generator I built at Wellows

](/work/#press)

Selected Work

## The work, not the pitch

Three case studies with full write-ups, and four further results with headline figures only. Every number names its source and its window.

[

AEO / LLM Visibility · Case study

9× LLM sessions in 8 months

### AI visibility from near-zero: 9× LLM traffic in 8 months on $0 paid spend

Wellows, in-house, Jul 2025 – Feb 2026. LLM referral sessions from a 176/month baseline; average position 28.9 → 17.3. GA4 and Search Console.

Read the case study →](/work/wellows-ai-visibility/)[

SEO Management · Case study

Position 32 → 8.2

### Losing 70% of organic clicks, then recovering to position 8.2

A high-volume publisher, confidential. Five workstreams run by one owner. Search Console, 12 months to May 2026.

Read the case study →](/work/core-update-recovery/)[

Content Strategy · Case study

Position 55 → 20s, held 11 weeks

### Stuck near position 55 for two months, into the 20s in days

Confidential property. A mid-September step change that held for eleven weeks. Search Console, July – November 2025.

Read the case study →](/work/ranking-breakthrough/)

Brand Authority · Summary

1,647 users, zero paid

### Three SEO tools built at Wellows, acquired entirely through organic search

Query Fan-Out Generator, LLM Query Builder, AI Humanizer, all live on Wellows, plus [six open-source SEO projects on GitHub](/tools/#open-source). Headline figures only, reconciled on the [tools page](/tools/).

Content Strategy · Summary

8K → 25K monthly sessions

### Topic cluster architecture for an affiliate site, six months

Intent-mapped clusters and internal linking, no technical overhaul. Headline figures only; no full write-up on this site.

AEO / LLM Visibility · Summary

22× LLM referral traffic, 12 months

### LLM referral growth for a confidential client

A separate engagement from the Wellows study. GA4; the client and baseline are not published. Headline figure only; no full write-up on this site.

Product Launch · Summary

447 users · 110 paying signups

### KIVA launch: #1 U.S. rating on All About AI, all organic

Positioning, launch content, SEO-led distribution and partnerships. Headline figures only; no full write-up on this site.

[All case studies and the proof behind them →](/work/)

What I Do

## AI search visibility, and the SEO that makes it land

Getting a brand cited inside ChatGPT, Gemini, Perplexity and AI Overviews is the job. Semantic SEO, content architecture and automation are what make the citations arrive and keep arriving.

01

### AI Search Visibility (GEO / AEO)

Entity frameworks built from Google's query fan-out patent and Koray Tuğberk's semantic model, so content is structured the way retrieval systems select and quote it. Grounded versus non-grounded citation experiments that track explicit citations and implicit brand mentions separately, because they move independently. Free tools built as LLM entry points, answers placed where models read (Reddit, Quora, G2), and LLM referral traffic segmented in GA4 so the result is measured, not assumed.

The method is public: [the retrieval-readiness checklist](/blog/get-cited-by-ai-search/), [how SEO, AEO and GEO sequence](/blog/geo-aeo-vs-seo/), and [the study I tried to break](/blog/breaking-my-own-study/).

02

### Semantic & Technical SEO

What gets a page retrieved in the first place: site architecture, crawl and indexation governance, schema, Core Web Vitals, and the semantic coverage that makes a domain the obvious source on its topic.

03

### Content Architecture

Topic clusters and intent mapping built for how models interpret authority, so a site earns citations across a topic rather than on one lucky page.

04

### Measurement & Automation

Python, BigQuery and n8n pipelines that pull GA4 and Search Console data, segment LLM referrals, and report without anyone exporting a spreadsheet. Auditable, so a number can be checked.

From the Blog

## Field notes on SEO & AI search

Practical breakdowns on ranking in Google, getting cited by ChatGPT, Gemini and Perplexity, and the automations that make it repeatable.

[

Content Strategy12 Aug 2026 · 14 min

### Central Entity in SEO: What Google’s “Identifying Topical Entities” Patent Actually Describes

How Google’s Identifying Topical Entities patent application confirms a page’s main topic, and how a central entity anchors a topical map.

Read the post →](/blog/central-entity/)[

AI Search3 Aug 2026 · 9 min

### I Built a Test Designed to Break My Own Study. Two Findings Didn't Survive.

How I rebuilt my cross-engine AI citation study from scratch, ran it against a permutation null, and revised two headline findings that didn't hold up.

Read the post →](/blog/breaking-my-own-study/)

[See all posts →](/blog/)

Hiring

## Hiring an AI search or  
SEO manager?

Full-time or contract, in-house. Tell me about the role and what you're building. I reply within 48 hours with a direct read, not a pitch.

[Start a Conversation →](/contact/) [Read or download my CV](/cv/)

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