{
  "site": "https://khadijazaman.com",
  "generated": "2026-09-10",
  "about": "Provenance for every number published on khadijazaman.com. method: measured (read by Khadija from the named property), reported (a third party published it), cited (from a published document). evidence is a URL that shows the figure or null. verified is the date the figure was last checked against its source, or null. status is 'confirmed' only when both exist.",
  "human_readable": "https://khadijazaman.com/sources/",
  "figures": [
    {
      "id": "wellows-llm-9x",
      "figure": "9×",
      "claim": "LLM referral sessions rose to roughly nine times the baseline",
      "property": "Wellows",
      "window": "Jul 2025 – Feb 2026 (8 months)",
      "source": "GA4",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": "2026-09-09",
      "status": "confirmed",
      "note": "Confirmed by Khadija on 9 Sep 2026 as Wellows, July 2025 to February 2026, from 176/month.",
      "pages": [
        "wellows-ai-visibility",
        "home",
        "cv",
        "about"
      ]
    },
    {
      "id": "wellows-llm-baseline",
      "figure": "176 / month",
      "claim": "LLM referral sessions per month before the work started",
      "property": "Wellows",
      "window": "Jun 2025 (the month before the window)",
      "source": "GA4",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": "2026-09-09",
      "status": "confirmed",
      "note": "Whether June 2025 alone or a three-month average is used should be stated; see the sources page.",
      "pages": [
        "wellows-ai-visibility",
        "home",
        "cv"
      ]
    },
    {
      "id": "wellows-llm-after",
      "figure": null,
      "claim": "LLM referral sessions per month at the end of the window, and their share of all sessions",
      "property": "Wellows",
      "window": "Feb 2026",
      "source": "GA4",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": null,
      "status": "not published",
      "note": "The absolute after-figure has not been published. Fill llm.wellows.sessionsAfter and shareOfTotal in live.json to print it.",
      "pages": [
        "wellows-ai-visibility"
      ]
    },
    {
      "id": "wellows-impressions",
      "figure": "680K → 3.78M",
      "claim": "Google Search Console impressions, site-wide",
      "property": "Wellows",
      "window": "last 3 months vs the previous 3 (per screenshot; capture date not shown)",
      "source": "Google Search Console",
      "method": "measured",
      "evidence": "https://khadijazaman.com/static/uploads/gsctrafficgrowth.png",
      "evidenceLabel": "Search Console screenshot",
      "verified": "2026-09-10",
      "status": "confirmed",
      "note": "Was labelled '12 months' on the site until 10 Sep 2026; corrected to match the screenshot, which shows a 3-month comparison.",
      "pages": [
        "wellows-ai-visibility",
        "home",
        "cv",
        "about"
      ]
    },
    {
      "id": "wellows-clicks",
      "figure": "2.29K → 7.27K",
      "claim": "Google Search Console clicks, site-wide",
      "property": "Wellows",
      "window": "last 3 months vs the previous 3 (per screenshot)",
      "source": "Google Search Console",
      "method": "measured",
      "evidence": "https://khadijazaman.com/static/uploads/gsctrafficgrowth.png",
      "evidenceLabel": "Search Console screenshot",
      "verified": "2026-09-10",
      "status": "confirmed",
      "note": null,
      "pages": [
        "wellows-ai-visibility",
        "cv"
      ]
    },
    {
      "id": "wellows-position",
      "figure": "28.9 → 17.3",
      "claim": "Average Search Console position, site-wide",
      "property": "Wellows",
      "window": "last 3 months vs the previous 3 (per screenshot)",
      "source": "Google Search Console",
      "method": "measured",
      "evidence": "https://khadijazaman.com/static/uploads/gsctrafficgrowth.png",
      "evidenceLabel": "Search Console screenshot",
      "verified": "2026-09-09",
      "status": "confirmed",
      "note": null,
      "pages": [
        "wellows-ai-visibility",
        "home",
        "cv"
      ]
    },
    {
      "id": "wellows-duration",
      "figure": "45 s → 6+ min",
      "claim": "Average session duration",
      "property": "Wellows",
      "window": "Jul 2025 – Feb 2026",
      "source": "GA4",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": null,
      "status": "awaiting re-verification",
      "note": "Written from GA4 at the time; not re-checked since.",
      "pages": [
        "wellows-ai-visibility"
      ]
    },
    {
      "id": "wellows-paid",
      "figure": "$0",
      "claim": "Paid spend behind the AI-visibility results",
      "property": "Wellows",
      "window": "Jul 2025 – Feb 2026",
      "source": "Wellows marketing budget",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": "2026-09-09",
      "status": "confirmed",
      "note": null,
      "pages": [
        "wellows-ai-visibility",
        "home",
        "cv"
      ]
    },
    {
      "id": "confidential-llm-22x",
      "figure": "22×",
      "claim": "LLM referral traffic grew 22× over 12 months",
      "property": "confidential client (not Wellows)",
      "window": "12 months",
      "source": "GA4",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": "2026-09-09",
      "status": "headline only",
      "note": "Confirmed by Khadija as a separate project measured in GA4. The client name and the baseline are not published, so the multiplier cannot be checked from the outside.",
      "pages": [
        "work",
        "home",
        "cv",
        "about"
      ]
    },
    {
      "id": "confidential-llm-baseline",
      "figure": null,
      "claim": "Baseline monthly LLM referral sessions for the 22× project",
      "property": "confidential client",
      "window": "month before the 12-month window",
      "source": "GA4",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": null,
      "status": "not published",
      "note": "Not available to Khadija at the time of writing. Without it the 22× is a headline figure, not a verified one.",
      "pages": [
        "work"
      ]
    },
    {
      "id": "tools-users-total",
      "figure": "1,647",
      "claim": "Practitioners using the three Wellows tools, combined",
      "property": "Wellows tools",
      "window": "Khadija's tracking period while building and measuring them",
      "source": "own tracking (829 + 149 + 669)",
      "method": "measured",
      "evidence": "https://khadijazaman.com/tools/",
      "evidenceLabel": "reconciliation on the tools page",
      "verified": "2026-09-09",
      "status": "confirmed",
      "note": "Not a lifetime total; see the 6,849 entry.",
      "pages": [
        "home",
        "work",
        "tools",
        "cv",
        "about"
      ]
    },
    {
      "id": "tools-qfo-users",
      "figure": "829",
      "claim": "Active users of the Query Fan-Out Generator in the tracking period",
      "property": "Wellows tools",
      "window": "tracking period",
      "source": "own tracking",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": "2026-09-09",
      "status": "confirmed",
      "note": null,
      "pages": [
        "tools"
      ]
    },
    {
      "id": "tools-lqb-users",
      "figure": "149",
      "claim": "Users of the LLM Query Builder",
      "property": "Wellows tools",
      "window": "tracking period",
      "source": "own tracking",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": "2026-09-09",
      "status": "confirmed",
      "note": null,
      "pages": [
        "tools"
      ]
    },
    {
      "id": "tools-hum-users",
      "figure": "669",
      "claim": "Users of the AI Humanizer",
      "property": "Wellows tools",
      "window": "tracking period",
      "source": "own tracking",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": "2026-09-09",
      "status": "confirmed",
      "note": null,
      "pages": [
        "tools"
      ]
    },
    {
      "id": "tools-qfo-lifetime",
      "figure": "6,849",
      "claim": "Lifetime users of the Query Fan-Out Generator on Wellows' live counter",
      "property": "Wellows tools",
      "window": "lifetime, as of the Search Engine Land feature",
      "source": "Wellows' on-page counter",
      "method": "reported",
      "evidence": "https://khadijazaman.com/static/uploads/recognition/search-engine-land-query-fan-out.png",
      "evidenceLabel": "Search Engine Land screenshot showing the counter",
      "verified": null,
      "status": "reported by Wellows",
      "note": "Wellows' number, not Khadija's tracking.",
      "pages": [
        "tools",
        "work"
      ]
    },
    {
      "id": "tools-qfo-ctr",
      "figure": "5.1%",
      "claim": "Organic search CTR to the Query Fan-Out Generator",
      "property": "Wellows tools",
      "window": "tracking period",
      "source": "Google Search Console",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": null,
      "status": "awaiting re-verification",
      "note": null,
      "pages": [
        "tools"
      ]
    },
    {
      "id": "tools-hum-engagement",
      "figure": "60–72%",
      "claim": "GA4 engagement rate of the AI Humanizer across the months tracked",
      "property": "Wellows tools",
      "window": "tracking period",
      "source": "GA4",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": null,
      "status": "awaiting re-verification",
      "note": "Defined on the tools page as GA4 engagement rate. Khadija has not yet confirmed that definition.",
      "pages": [
        "tools"
      ]
    },
    {
      "id": "recovery-position",
      "figure": "32 → 8.2",
      "claim": "Average position from the post-decline low to the 12-month average",
      "property": "confidential AI content publisher",
      "window": "12 months to May 2026",
      "source": "Google Search Console",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": null,
      "status": "awaiting re-verification",
      "note": null,
      "pages": [
        "core-update-recovery",
        "home",
        "work",
        "cv"
      ]
    },
    {
      "id": "recovery-clicks-lost",
      "figure": "231K → 69.2K (−70%)",
      "claim": "Organic clicks lost over four months after the core update",
      "property": "confidential AI content publisher",
      "window": "Mar–Jul 2025 vs Jul–Nov 2025",
      "source": "Google Search Console",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": null,
      "status": "awaiting re-verification",
      "note": null,
      "pages": [
        "core-update-recovery",
        "cv"
      ]
    },
    {
      "id": "recovery-impressions-lost",
      "figure": "27.5M → 11M (−60%)",
      "claim": "Impressions lost over the same four months",
      "property": "confidential AI content publisher",
      "window": "Mar–Jul 2025 vs Jul–Nov 2025",
      "source": "Google Search Console",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": null,
      "status": "awaiting re-verification",
      "note": null,
      "pages": [
        "core-update-recovery"
      ]
    },
    {
      "id": "recovery-12mo",
      "figure": "1.01M clicks · 153M impressions",
      "claim": "12-month totals spanning the decline and the recovery",
      "property": "confidential AI content publisher",
      "window": "12 months to May 2026",
      "source": "Google Search Console",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": null,
      "status": "awaiting re-verification",
      "note": "Understates the recovered run-rate; read the position figure.",
      "pages": [
        "core-update-recovery"
      ]
    },
    {
      "id": "recovery-ctr-inference",
      "figure": "≈0.7% CTR at position 8.2",
      "claim": "CTR far below what position 8.2 normally returns; AI Overview absorption inferred",
      "property": "confidential AI content publisher",
      "window": "12 months to May 2026",
      "source": "Google Search Console",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": null,
      "status": "inference, labelled as such on the page",
      "note": null,
      "pages": [
        "core-update-recovery"
      ]
    },
    {
      "id": "breakthrough-band",
      "figure": "50–58 → 20–30",
      "claim": "Average position band before and after the mid-September step change",
      "property": "confidential property",
      "window": "Jul – Nov 2025",
      "source": "Google Search Console",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": null,
      "status": "awaiting re-verification",
      "note": null,
      "pages": [
        "ranking-breakthrough",
        "work",
        "cv"
      ]
    },
    {
      "id": "breakthrough-held",
      "figure": "11 weeks · 28.8 on 29 Nov 2025",
      "claim": "The new band held for eleven weeks",
      "property": "confidential property",
      "window": "mid-Sep – 29 Nov 2025",
      "source": "Google Search Console",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": null,
      "status": "awaiting re-verification",
      "note": null,
      "pages": [
        "ranking-breakthrough"
      ]
    },
    {
      "id": "affiliate-sessions",
      "figure": "8K → 25K / month (+213%)",
      "claim": "Monthly sessions after a topic-cluster rebuild on an affiliate site",
      "property": "affiliate site (agency client)",
      "window": "6 months",
      "source": "analytics at the time",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": null,
      "status": "headline only",
      "note": "No full write-up; the analytics property is no longer accessible to Khadija.",
      "pages": [
        "work",
        "home",
        "cv"
      ]
    },
    {
      "id": "kiva-launch",
      "figure": "447 users · 110 credit-card signups · #1 U.S. rating on All About AI",
      "claim": "KIVA launch-month results",
      "property": "KIVA",
      "window": "launch month",
      "source": "product analytics and All About AI",
      "method": "measured",
      "evidence": null,
      "evidenceLabel": null,
      "verified": null,
      "status": "headline only",
      "note": "No full write-up on this site.",
      "pages": [
        "work",
        "home",
        "cv"
      ]
    },
    {
      "id": "sel-feature",
      "figure": "Featured",
      "claim": "Search Engine Land's guide to topic clusters for AI search uses the Wellows Query Fan-Out Generator",
      "property": "searchengineland.com",
      "window": "published guide",
      "source": "Search Engine Land",
      "method": "cited",
      "evidence": "https://searchengineland.com/guide/topic-clusters-for-ai-search",
      "evidenceLabel": "the guide",
      "verified": "2026-09-09",
      "status": "confirmed",
      "note": "The article credits Wellows, not Khadija by name.",
      "pages": [
        "home",
        "work",
        "tools",
        "cv",
        "about"
      ]
    },
    {
      "id": "sel-roundup",
      "figure": "Listed",
      "claim": "Listed in Search Engine Land's query fan-out tools roundup",
      "property": "searchengineland.com",
      "window": "published roundup",
      "source": "Search Engine Land",
      "method": "cited",
      "evidence": "https://searchengineland.com/guide/query-fan-out-tools-software",
      "evidenceLabel": "the roundup",
      "verified": null,
      "status": "cited, not re-checked",
      "note": null,
      "pages": [
        "work",
        "tools"
      ]
    },
    {
      "id": "fanout-experiment",
      "figure": "923 → 2.12K clicks · 62.9K → 626K impressions",
      "claim": "The 94-day query fan-out experiment, fan-out pages only",
      "property": "Wellows, experiment pages only",
      "window": "11 Aug – 12 Nov 2025 vs the prior 94 days",
      "source": "Google Search Console, posted by Wellows COO Muhammad Saleem Ahrar",
      "method": "reported",
      "evidence": "https://www.linkedin.com/posts/saleemahrar_i-have-always-believed-that-when-you-want-activity-7395425630474907648-Zn_i",
      "evidenceLabel": "the COO's LinkedIn post",
      "verified": "2026-09-09",
      "status": "confirmed",
      "note": "A different scope from the site-wide Wellows figures.",
      "pages": [
        "work"
      ]
    },
    {
      "id": "aaai-author-pages",
      "figure": "10.7K → 23.6K clicks (+121%) · 275K → 928K impressions",
      "claim": "AllAboutAI author pages, year over year",
      "property": "allaboutai.com, Khadija's author pages",
      "window": "2025 vs 2024",
      "source": "Google Search Console",
      "method": "measured",
      "evidence": "https://khadijazaman.com/static/uploads/recognition/author-pages-yoy.jpg",
      "evidenceLabel": "Search Console comparison screenshot",
      "verified": null,
      "status": "screenshot on file, not re-checked",
      "note": null,
      "pages": [
        "work",
        "cv"
      ]
    }
  ]
}