# Topical Map · What This Site Covers, and What It Does Not Yet — Khadija Zaman > The central entity of khadijazaman.com, AI search visibility, decomposed into entity and attribute pairs, split between a commercial core and a trust-building outer section, with each node marked built or not yet. Source: https://khadijazaman.com/topical-map/ · Last modified: 2026-09-10 [Home](/) / Topical map # What this site covers, and what it does not yet One central entity, **AI search visibility**, decomposed into entity and attribute pairs. The core is the commercial half a hiring manager judges; the outer section is the trust that makes the core checkable. Every node says whether a page exists. The unbuilt ones are the roadmap. ## What is the central entity of khadijazaman.com? The central entity of khadijazaman.com is AI search visibility: getting a brand found on Google and cited inside ChatGPT, Gemini, Perplexity and AI Overviews, run with SEO, content architecture and measurement as one system. The site covers 26 entity-attribute pairs, 19 of them with a page behind them, split 65% commercial core to 35% trust-building outer section. 26 entity-attribute pairs 19 built, with a page behind them 7 not built yet, listed on purpose 65 / 35 core / outer split (target 65 / 35) **Source context.** Khadija Zaman, AI Search Manager at Wellows, publishing what she has measured, built and been wrong about, so a hiring manager or client can check the work. **Definition.** Getting a brand found on Google and cited inside ChatGPT, Gemini, Perplexity and AI Overviews, run with SEO, content architecture and measurement as one system. CORE · 17 pairs ## Core: what the work produces The commercial half. Each pair here is something a hiring manager or client is judging: a result with a source, a method that can be repeated, or a tool that exists. ### AI search visibility - built [LLM referral growth, measured](/work/wellows-ai-visibility/) 9× in 8 months from 176/month, GA4 - built [Retrieval-ready content checklist](/blog/get-cited-by-ai-search/) - built [Query fan-out as the expansion model](/tools/query-fan-out/) Free explorer, plus the Wellows generator used by Search Engine Land - built [Tools as LLM entry points](/tools/) - not yet Grounded vs non-grounded citation experiments, the method Described inside the Wellows case study; needs its own write-up with the protocol - not yet Distribution on the surfaces models read (Reddit, Quora, G2) Named in the case study; no page shows the placement method or its measurement - not yet LLM referral segmentation in GA4, the setup Which sources count, how the segment is built, how it is reported ### SEO management - built [Core update recovery, five workstreams run together](/work/core-update-recovery/) Position 32 → 8.2, Search Console - built [AI Overview absorption, read from position vs CTR](/work/core-update-recovery/) Labelled as an inference on the page - not yet Technical SEO: crawl, indexation, schema, Core Web Vitals Claimed on the homepage; no page shows an audit or a fix - built [Internal linking, AI-assisted](/tools/#open-source) Open-source Internal Link System; no case or post yet ### Content architecture - built [Topic cluster architecture](/blog/topic-cluster-architecture/) - built [Ranking step change that held](/work/ranking-breakthrough/) Position 55 → 20s, held 11 weeks - not yet Semantic SEO framework (Koray Tuğberk's model) applied A credential on the About page; no page shows it applied to a site ### Measurement and automation - built [Provenance for every published number](/sources/) - not yet Reporting pipeline: n8n, GA4, BigQuery, Looker Named in the case study; the pipeline itself is not shown - built [Open-source tooling (six repositories)](/tools/#open-source) OUTER · 9 pairs ## Outer: what makes the core believable The trust half. Definitions, studies, corrections and context. Wider than deep on purpose; each pair exists so the core can be checked, not so it can be sold. ### Definitions - built [SEO vs AEO vs GEO, and the order to build them](/blog/geo-aeo-vs-seo/) - built [What query fan-out is](/tools/query-fan-out/) - not yet Glossary of AI search terms (citation, grounding, entity, retrieval) ### Studies and corrections - built [Cross-engine citation study, re-tested against a permutation null](/blog/breaking-my-own-study/) Two findings retracted - built [The original citation overlap study](https://wellows.com/blog/ai-citation-overlap-study/) On the Wellows blog - built [The 94-day query fan-out experiment](/work/#press) Posted publicly by Wellows' COO ### Who is behind it - built [Who Khadija Zaman is](/about/) - built [CV with sources](/cv/) - built [How to cite this site, and what it offers machines](/llms.txt) llms.txt, answers.json, agents.json, markdown twins Every post and case study on this site carries a *core* or *outer* badge that matches this map. The map is a data file in the site's source, so a new page is added here in the same commit that creates it. Machine-readable interfaces, including this site's [answer index](/answers.json) and [provenance registry](/provenance.json), are declared at [/.well-known/agents.json](/.well-known/agents.json). --- Markdown twin of https://khadijazaman.com/topical-map/, generated from the rendered page at build time. Cite the HTML URL. How to cite: https://khadijazaman.com/llms.txt