The substance is mine
Every piece here starts from something I measured. That's a BigQuery dataset, a probe I sent to an AI engine's API, Search Console data, or something I watched happen on a product I work on. AI never supplies the finding. If I can't point to where a number came from, it doesn't go in.
The largest example is my cross-engine AI citation study on the Wellows blog. The raw pool was 22,749,707 citations across 1,146,483 questions, drawn from Wellows' internal citation dataset. A model can help me phrase what that data shows. It can't produce the data, and it can't tell me whether the finding is real.
What AI does here, task by task
"I use AI" covers everything from spellcheck to fabricated studies, so here is the split on this site.
| Task | What AI does | What I do |
|---|---|---|
| Articles and studies | Structure and a first pass at the prose | The finding, the argument, every number, the final cut |
| Site code | Drafts changes to templates, scripts and styles | Review each change and merge it; nothing reaches the live site any other way |
| Research data | Nothing. The datasets come from BigQuery, engine APIs and Search Console | Pull, filter and analyse it |
| Checking | Nothing it can be trusted with alone | Six verification passes on anything with numbers in it |
| Answers to visitors and agents | Nothing. The answers endpoint has no model in the loop | Write the two-sentence answer on each page that it quotes verbatim |
That last row is deliberate. When an agent asks this site a question, the endpoint matches it against the direct answers I published and returns one word for word, with its source page. If nothing matches well enough, it returns no answer at all rather than a plausible guess.
Every claim gets a label
Before anything goes live, I sort its claims into three kinds. Verified means I checked it against a source you can check too. Recalled means it's from memory, and I say so. Inferred means it's my reading of the data, not the data itself.
The R2A framework applies the same idea to recommendations: each one carries one of five evidence grades, so you can see how sure I am before you act on it.
Fast drafting made the checking harder, not optional
The citation study went live on 29 July 2026. By 3 August I had rewritten it twelve times, and the verification behind those rewrites took three weeks. Drafting was never the slow part.
The checking found things I wasn't looking for. The post said every question was collected in the United States; the data said 84.06% United States across 27 markets. A permutation-null test then knocked out two headline findings, and I published the revision beside the original numbers. Three weeks of numeric passes also missed a bolded sentence that contradicted the paragraph above it. A straight read-through as a reader caught it.
That last one is the reason I don't let a model check its own draft. A draft that reads smoothly is exactly the kind that hides a contradiction.
Using AI is part of the research
I study how AI engines decide which brands and pages to cite. Drafting with the same kind of models shows me how they summarise, what they drop and where they fill gaps with something plausible. When a draft gets a fact wrong, that's a data point, not just an edit.
The BERAP Map turns that habit into an instrument. It sends repeated prompts to AI engines and grades each answer against a dated table of facts about a brand, so recall gets measured against an answer key instead of a feeling.
Why speed matters
AI search moves fast. Engines change models and retrieval, and a finding about how one of them cites can go stale quickly. If writing up a result takes weeks, the result can be out of date before it's live. AI shortens the write-up. It doesn't shorten the checking.
What Google says about it
Google's position, from its February 2023 guidance on AI-generated content, is that it rewards helpful content however it's produced. What breaks its spam policies is using automation mainly to manipulate rankings. I don't write for rankings anyway. My test is whether you can use the page today.
If that's not for you
That's fair. Now you know exactly where AI sits in how I work, and you can decide whether this site is for you. Every number here should have a source you can follow. If you find one that doesn't, tell me and I'll fix it.