Field notes on SEO & AI search
Practical breakdowns on ranking in Google, getting cited by ChatGPT, Gemini, and Perplexity, and the automations that make it repeatable.
What does Khadija Zaman write about?
Khadija Zaman writes field notes on SEO, AI search visibility (GEO and AEO), semantic content strategy and marketing automation, drawn from in-house work at Wellows. 4 posts are published, grouped into three categories: engines, optimization and foundations. Her frameworks and research studies live in their own sections.
Articles
Central Entity in SEO: What Google’s “Identifying Topical Entities” Patent Actually Describes
How Google’s Identifying Topical Entities patent application confirms a page’s main topic, and how a central entity anchors a topical map.
Read the post →Topic Cluster Architecture That Actually Scales Organic Traffic
Publishing more rarely fixes a plateau — fragmented architecture does. How to structure pillars, clusters, and internal links so authority concentrates.
Read the post →How to Get Your Brand Cited by ChatGPT, Gemini and Perplexity
Ranking #1 in Google no longer guarantees you appear in an AI answer — the systems judge content differently. A checklist to make pages retrieval-ready.
Read the post →SEO vs AEO vs GEO: What Each One Actually Means, and How to Sequence Them
SEO, AEO, and GEO are layers, not rivals. A working definition of each, where they genuinely diverge, and the order to build them so the work compounds.
Read the post →No posts match that search.