Field notes on SEO & AI search
Practical breakdowns on ranking in Google, getting cited by ChatGPT, Gemini, and Perplexity, and the automations that make it repeatable.
Articles
I Built a Test Designed to Break My Own Study. Two Findings Didn't Survive.
How I rebuilt my cross-engine AI citation study from scratch, ran it against a permutation null, and retracted two headline findings that didn't hold up.
Read the post →Topic Cluster Architecture That Actually Scales Organic Traffic
Publishing more rarely fixes a plateau — fragmented architecture does. How to structure pillars, clusters, and internal links so authority concentrates.
Read the post →How to Get Your Brand Cited by ChatGPT, Gemini and Perplexity
Ranking #1 in Google no longer guarantees you appear in an AI answer — the systems judge content differently. A checklist to make pages retrieval-ready.
Read the post →SEO vs AEO vs GEO: What Each One Actually Means, and How to Sequence Them
SEO, AEO, and GEO are layers, not rivals. A working definition of each, where they genuinely diverge, and the order to build them so the work compounds.
Read the post →No posts match that search.