Visible in search.
Cited by AI.
That's modern SEO.
I'm Khadija Zaman, AI Search Manager at Wellows, with 8 years in search across agency and in-house roles. I get brands found on Google and cited inside ChatGPT, Gemini, Perplexity, and AI Overviews, then automate the work so visibility compounds instead of resetting every month.
Figures updated 9 Sep 2026 · GA4 and Search Console
Method I ran a permutation null against my own published citation study and revised two headline findings that failed it. How I tried to break my own study →
Featured in Search Engine Land — its guide to topic clusters for AI search runs on the Query Fan-Out Generator I built at Wellows. The article credits Wellows; the COO’s post on the experiment behind it names me.
Podcast The Growth Show by PipeRocket Digital — “How to Make Your B2B Brand Citable by AI, Not Just Rankable on Google”, 25 June 2026.
- ChatGPT
- Gemini
- Perplexity
- AI Overviews
How do I structure topic clusters for AI search? Search Engine Land
What does Khadija Zaman do?
Khadija Zaman runs SEO, AEO and GEO as one system at Wellows, so a brand ranks on Google and is cited inside ChatGPT, Gemini, Perplexity and AI Overviews. At Wellows that took LLM referral sessions from 176 a month to roughly nine times that in eight months with no paid spend (GA4, July 2025 to February 2026).
The work, not the pitch
Three case studies with full write-ups, and four further results with headline figures only. Every number names its source and its window.
AI visibility from near-zero: 9× LLM traffic in 8 months on $0 paid spend
Wellows, in-house, Jul 2025 – Feb 2026. LLM referral sessions from a 176/month baseline; average position 28.9 → 17.3. GA4 and Search Console.
Read the case study →Losing 70% of organic clicks, then recovering to position 8.2
A high-volume publisher, confidential. Five workstreams run by one owner. Search Console, 12 months to May 2026.
Read the case study →Stuck near position 55 for two months, into the 20s in days
Confidential property. A mid-September step change that held for eleven weeks. Search Console, July – November 2025.
Read the case study →Three SEO tools built at Wellows, acquired entirely through organic search
Query Fan-Out Generator, LLM Query Builder, AI Humanizer, all live on Wellows, plus six open-source SEO projects on GitHub. Headline figures only, reconciled on the tools page.
Topic cluster architecture for an affiliate site, six months
Intent-mapped clusters and internal linking, no technical overhaul. Headline figures only; no full write-up on this site.
LLM referral growth for a confidential client
A separate engagement from the Wellows study. GA4; the client and baseline are not published. Headline figure only; no full write-up on this site.
KIVA launch: #1 U.S. rating on All About AI, all organic
Positioning, launch content, SEO-led distribution and partnerships. Headline figures only; no full write-up on this site.
AI search visibility, and the SEO that makes it land
Getting a brand cited inside ChatGPT, Gemini, Perplexity and AI Overviews is the job. Semantic SEO, content architecture and automation are what make the citations arrive and keep arriving.
AI Search Visibility (GEO / AEO)
Entity frameworks built from Google's query fan-out patent and Koray Tuğberk's semantic model, so content is structured the way retrieval systems select and quote it. Grounded versus non-grounded citation experiments that track explicit citations and implicit brand mentions separately, because they move independently. Free tools built as LLM entry points, answers placed where models read (Reddit, Quora, G2), and LLM referral traffic segmented in GA4 so the result is measured, not assumed.
The method is public: the retrieval-readiness checklist, how SEO, AEO and GEO sequence, and the study I tried to break.
Semantic & Technical SEO
What gets a page retrieved in the first place: site architecture, crawl and indexation governance, schema, Core Web Vitals, and the semantic coverage that makes a domain the obvious source on its topic.
Content Architecture
Topic clusters and intent mapping built for how models interpret authority, so a site earns citations across a topic rather than on one lucky page.
Measurement & Automation
Python, BigQuery and n8n pipelines that pull GA4 and Search Console data, segment LLM referrals, and report without anyone exporting a spreadsheet. Auditable, so a number can be checked.
Field notes on SEO & AI search
Practical breakdowns on ranking in Google, getting cited by ChatGPT, Gemini and Perplexity, and the automations that make it repeatable.
Central Entity in SEO: What Google’s “Identifying Topical Entities” Patent Actually Describes
How Google’s Identifying Topical Entities patent application confirms a page’s main topic, and how a central entity anchors a topical map.
Read the post →I Built a Test Designed to Break My Own Study. Two Findings Didn't Survive.
How I rebuilt my cross-engine AI citation study from scratch, ran it against a permutation null, and revised two headline findings that didn't hold up.
Read the post →Hiring an AI search or
SEO manager?
Full-time or contract, in-house. Tell me about the role and what you're building. I reply within 48 hours with a direct read, not a pitch.