The problem
The property was flat near position 55 from July into early September. It was not declining, which is its own kind of problem. Steady mid-page ranking means the content is considered relevant enough to index and not relevant enough to rank, and month-to-month averages hide whether anything is actually moving.
The outcome
The band moved from 50–58 to 20–30 within days of mid-September and stayed there for eleven weeks, reading 28.8 on 29 November. Holding matters more than the jump: a step change that decays over a fortnight is volatility, while one that holds for eleven weeks is a re-rating.
Before and after the step change
| Metric | Jul – early Sep 2025 | Mid-Sep – Nov 2025 |
|---|---|---|
| Avg. position | 50 – 58 | 20 – 30 |
| Position on 29 Nov | n/a | 28.8 |
Search Console, July – November 2025. Reported as position bands rather than a period average, because a single average across both windows would flatten the step change into a middling number that describes neither.
Frequently asked questions
Why is a flat mid-page ranking a problem?
A steady ranking near position 55 means the content is relevant enough to index but not relevant enough to rank, and month-to-month averages hide whether anything is actually moving.
How do you tell a re-rating from volatility?
By whether it holds. A step change that decays over a fortnight is volatility; one that holds for eleven weeks, as this one did, is a re-rating.
Why report position bands instead of a single average?
A single average across both windows would flatten the step change into a middling number that describes neither period, so the result is reported as a 50 to 58 band before and a 20 to 30 band after.