Every number, its source, its status
Each figure on this site is listed here with the property it was measured on, the window, the source, a link to evidence where one exists, and the date it was last checked. Where a value is not confirmed, the status says so instead of the number pretending.
Where do the numbers on khadijazaman.com come from?
Every figure on khadijazaman.com is measured in GA4 or Google Search Console by Khadija Zaman, reported by a named third party, or cited from a published document, and this page lists the property, window, source and last-verified date for each one. Figures that cannot be checked from outside, such as the 22× LLM referral growth for a confidential client with no published baseline, are marked as headline-only rather than confirmed.
30 figures. 12 confirmed, meaning a named source and a verified date. The rest say what is missing. Machine-readable copy: /provenance.json. Method key: measured by Khadija from the named property; reported by a third party; cited from a published document.
| Figure | Claim | Property · window | Source · method | Evidence | Verified | Status |
|---|---|---|---|---|---|---|
| 9× | LLM referral sessions rose to roughly nine times the baseline Confirmed by Khadija on 9 Sep 2026 as Wellows, July 2025 to February 2026, from 176/month. |
Wellows Jul 2025 – Feb 2026 (8 months) |
GA4 measured |
none public | 2026-09-09 | confirmed |
| 176 / month | LLM referral sessions per month before the work started Whether June 2025 alone or a three-month average is used should be stated; see the sources page. |
Wellows Jun 2025 (the month before the window) |
GA4 measured |
none public | 2026-09-09 | confirmed |
| null | LLM referral sessions per month at the end of the window, and their share of all sessions The absolute after-figure has not been published. Fill llm.wellows.sessionsAfter and shareOfTotal in live.json to print it. |
Wellows Feb 2026 |
GA4 measured |
none public | null | not published |
| 680K → 3.78M | Google Search Console impressions, site-wide Was labelled '12 months' on the site until 10 Sep 2026; corrected to match the screenshot, which shows a 3-month comparison. |
Wellows last 3 months vs the previous 3 (per screenshot; capture date not shown) |
Google Search Console measured |
Search Console screenshot | 2026-09-10 | confirmed |
| 2.29K → 7.27K | Google Search Console clicks, site-wide | Wellows last 3 months vs the previous 3 (per screenshot) |
Google Search Console measured |
Search Console screenshot | 2026-09-10 | confirmed |
| 28.9 → 17.3 | Average Search Console position, site-wide | Wellows last 3 months vs the previous 3 (per screenshot) |
Google Search Console measured |
Search Console screenshot | 2026-09-09 | confirmed |
| 45 s → 6+ min | Average session duration Written from GA4 at the time; not re-checked since. |
Wellows Jul 2025 – Feb 2026 |
GA4 measured |
none public | null | awaiting re-verification |
| $0 | Paid spend behind the AI-visibility results | Wellows Jul 2025 – Feb 2026 |
Wellows marketing budget measured |
none public | 2026-09-09 | confirmed |
| 22× | LLM referral traffic grew 22× over 12 months Confirmed by Khadija as a separate project measured in GA4. The client name and the baseline are not published, so the multiplier cannot be checked from the outside. |
confidential client (not Wellows) 12 months |
GA4 measured |
none public | 2026-09-09 | headline only |
| null | Baseline monthly LLM referral sessions for the 22× project Not available to Khadija at the time of writing. Without it the 22× is a headline figure, not a verified one. |
confidential client month before the 12-month window |
GA4 measured |
none public | null | not published |
| 1,647 | Practitioners using the three Wellows tools, combined Not a lifetime total; see the 6,849 entry. |
Wellows tools Khadija's tracking period while building and measuring them |
own tracking (829 + 149 + 669) measured |
reconciliation on the tools page | 2026-09-09 | confirmed |
| 829 | Active users of the Query Fan-Out Generator in the tracking period | Wellows tools tracking period |
own tracking measured |
none public | 2026-09-09 | confirmed |
| 149 | Users of the LLM Query Builder | Wellows tools tracking period |
own tracking measured |
none public | 2026-09-09 | confirmed |
| 669 | Users of the AI Humanizer | Wellows tools tracking period |
own tracking measured |
none public | 2026-09-09 | confirmed |
| 6,849 | Lifetime users of the Query Fan-Out Generator on Wellows' live counter Wellows' number, not Khadija's tracking. |
Wellows tools lifetime, as of the Search Engine Land feature |
Wellows' on-page counter reported |
Search Engine Land screenshot showing the counter | null | reported by Wellows |
| 5.1% | Organic search CTR to the Query Fan-Out Generator | Wellows tools tracking period |
Google Search Console measured |
none public | null | awaiting re-verification |
| 60–72% | GA4 engagement rate of the AI Humanizer across the months tracked Defined on the tools page as GA4 engagement rate. Khadija has not yet confirmed that definition. |
Wellows tools tracking period |
GA4 measured |
none public | null | awaiting re-verification |
| 32 → 8.2 | Average position from the post-decline low to the 12-month average | confidential AI content publisher 12 months to May 2026 |
Google Search Console measured |
none public | null | awaiting re-verification |
| 231K → 69.2K (−70%) | Organic clicks lost over four months after the core update | confidential AI content publisher Mar–Jul 2025 vs Jul–Nov 2025 |
Google Search Console measured |
none public | null | awaiting re-verification |
| 27.5M → 11M (−60%) | Impressions lost over the same four months | confidential AI content publisher Mar–Jul 2025 vs Jul–Nov 2025 |
Google Search Console measured |
none public | null | awaiting re-verification |
| 1.01M clicks · 153M impressions | 12-month totals spanning the decline and the recovery Understates the recovered run-rate; read the position figure. |
confidential AI content publisher 12 months to May 2026 |
Google Search Console measured |
none public | null | awaiting re-verification |
| ≈0.7% CTR at position 8.2 | CTR far below what position 8.2 normally returns; AI Overview absorption inferred | confidential AI content publisher 12 months to May 2026 |
Google Search Console measured |
none public | null | inference, labelled as such on the page |
| 50–58 → 20–30 | Average position band before and after the mid-September step change | confidential property Jul – Nov 2025 |
Google Search Console measured |
none public | null | awaiting re-verification |
| 11 weeks · 28.8 on 29 Nov 2025 | The new band held for eleven weeks | confidential property mid-Sep – 29 Nov 2025 |
Google Search Console measured |
none public | null | awaiting re-verification |
| 8K → 25K / month (+213%) | Monthly sessions after a topic-cluster rebuild on an affiliate site No full write-up; the analytics property is no longer accessible to Khadija. |
affiliate site (agency client) 6 months |
analytics at the time measured |
none public | null | headline only |
| 447 users · 110 credit-card signups · #1 U.S. rating on All About AI | KIVA launch-month results No full write-up on this site. |
KIVA launch month |
product analytics and All About AI measured |
none public | null | headline only |
| Featured | Search Engine Land's guide to topic clusters for AI search uses the Wellows Query Fan-Out Generator The article credits Wellows, not Khadija by name. |
searchengineland.com published guide |
Search Engine Land cited |
the guide | 2026-09-09 | confirmed |
| Listed | Listed in Search Engine Land's query fan-out tools roundup | searchengineland.com published roundup |
Search Engine Land cited |
the roundup | null | cited, not re-checked |
| 923 → 2.12K clicks · 62.9K → 626K impressions | The 94-day query fan-out experiment, fan-out pages only A different scope from the site-wide Wellows figures. |
Wellows, experiment pages only 11 Aug – 12 Nov 2025 vs the prior 94 days |
Google Search Console, posted by Wellows COO Muhammad Saleem Ahrar reported |
the COO's LinkedIn post | 2026-09-09 | confirmed |
| 10.7K → 23.6K clicks (+121%) · 275K → 928K impressions | AllAboutAI author pages, year over year | allaboutai.com, Khadija's author pages 2025 vs 2024 |
Google Search Console measured |
Search Console comparison screenshot | null | screenshot on file, not re-checked |
Rows with a null verified date were written down from the source at the time and have not been re-checked since; they will be confirmed or corrected as Khadija re-opens each property.